Lowe’s rolled out new Gen-4 Kobalt 24V Max tools into its Black Friday 2026 promo displays. Drill kit and impact driver kit run $129 each, and the impact wrench kit is $199. Every one of them ships with the new Kobalt TXP tabless battery.
The tools look genuinely good. Pricing is the problem.
What You Get for $129
Gen-4 drills are brushless with anti-kickback, a feature you normally pay pro-brand money for. Impact drivers get multiple speed settings and drive modes. TXP tabless cells are the same battery tech the big brands moved to in 2026, and they hold voltage better under load than the round cells they replace.
None of that is the issue. What sits next to it on the shelf is.
Here is the lineup those kits have to beat this month.
The Comparison That Hurts
- RIDGID 18V NUKE brushless drill kit: $89 at Home Depot
- DeWalt 20V MAX Atomic drill kit: $99 at Home Depot
- Milwaukee M18 brushless drill kit: $99 at Home Depot
- Milwaukee M12 FUEL brushless hammer drill kit: $99 at Home Depot
$99 is the number that matters for brushless drill and impact kits during the holidays. Kobalt wants $129, which is roughly 30% more than every one of those.
Anti-kickback and tabless batteries do not close a 30% gap for a shopper standing in an aisle with a $100 budget.
Why This Matters
Kobalt is Lowe’s store brand. It has to win on price, because it cannot win on reputation the way Milwaukee or DeWalt can.
Lowe’s has also been switching suppliers, and early reviews on the Gen-4 line are thin enough that nobody should assume these match the Kobalt tools people tested a few years back. Check manufacturer specs before you trust a torque number.
The sale velocity tells the story too. Kobalt kits were showing “100+ bought last week” at the time of writing. A decade-old DeWalt drill on Amazon was showing 6,000+ bought in the past month. That is a different league.
How to Shop It
Wait. If Lowe’s drops the drill and impact kits to $99 as a doorbuster, the math flips and they become a real buy, especially with a tabless battery in the box. At $129 they are a pass for most people.
The impact wrench at $199 faces the least direct competition in this class, so that is the kit worth watching closest.
If you are shopping the broader sale, our holiday deals roundup tracks what is actually discounted right now. For Lowe’s specifically, the Lowe’s Black Friday calendar lays out which deals land on which day. And if you are weighing Kobalt against the bigger platforms, our brand comparison covers where each one actually earns its price.
Source: Lowe’s Black Friday 2026 promo pricing as reported by ToolGuyd on November 10, 2026.
Prices move fast during the holidays. Confirm at the shelf before you commit.